In Business marketing strategy social media is an essential tool. Companies big or small, employees and freelance artist striving to gain reputation. With the emergence of various plattforms grew the number of social network users. (1.0.1) In 2020 the number of users exceeded half of the Earth's population and the raising trend does not seem to stop.

As individual artist it is vital not just to have a social media presence but multitude of platforms fulfilling specific purposes are a must.

CAMPAIGN AIMS

Raise brand awareness / self-promotion through website traffic increase

Networking -> career opportunities

Professional and self-growth

Inspiration

Aiming to support these goals the key point of this project was to maintain a continous online presence establishing new contacts and nurturing existing ones.

As the campaign commenced I set up SMART targets.(1.0.2) The role of these were to apply a measurment on the campaign's success. (1.0.1)

1.0.1

1.0.2

In year two my philosophy was to engage with as many different assignments as reasonably possible. The reasoning was primarily diversity but also to see if I can tackle various projects simultaneously yet deliver completed high quality work on multiple fronts.